Awards we've won

Some of our fantastic work recognised by awards and accolades outside of the Department.







Axis Awards

The Communications Council Axis Awards recognise creative excellence in New Zealand advertising.

Two of our campaigns won the following awards in 2021:

The Eggplant

  • Film and video – Long form – campaign – gold
  • Film and video – Branded content – campaign – silver
  • Digital craft – Digital copywriting – silver
  • Film and video - TV broadcast 90 seconds over – bronze

Keep it Real Online

  • Craft – Copywriting film and video – silver
  • Film and video – TV cinema online over 30 seconds (single) – silver
  • Film and video – TV cinema online over 30 seconds (campaign) – silver
  • Direct marketing – Direct campaign – bronze
  • Craft – Direction – bronze

Read more about Axis awards


Berlin Commercial awards

Keep it real online advertisementIn June 2020 the department launched an online safety campaign called ‘Keep It Real Online’. One of the campaign videos won 2 awards at the Berlin Commercial Awards 2020 in the categories of “Commercials and Branded content short” and “Craft: Idea”.

See the 2020 award winners.


Diversity works awards

Diversity awards

At Internal Affairs, our people are at the heart of everything we do. We’re committed to the wellbeing of our people> and in 2019 we were recognised for this commitment when we received highly commended in the Work Life Balance category at the Diversity Works Awards.

Watch our case study.


AML team wins big at IPANZ

AML team wins big at IPANZ

In July 2018, our Anti-Money Laundering team won an excellence award in the Regulatory Systems category at the Deloitte IPANZ Public Sector Excellence Awards. In a joint nomination with the Ministry of Justice, Reserve Bank of New Zealand, Financial Markets Authority, New Zealand Customs and Inland Revenue, we took home the win for our work in combatting money laundering. These awards celebrate outstanding performances and achievements in the New Zealand public service. As an AML supervisor, Internal Affairs protects New Zealand businesses from being used by criminals to launder money and finance terrorism.

Passports rank number 1 on Kiwis Count survey

Applying for or renewing a NZ passport ranked top of the charts in the 2018 Kiwis Count Survey. The survey measures public trust and satisfaction across 43 public services to provide information about how they’re performing, from the people who are using them.

Service Innovation Lab wins Award for Open Source Use in Government

Internal Affairs’ Service Innovation Lab had their work recognised at the 2018 NZ Open Source Awards. The Open Source Use in Government award was for their multi-agency work on Rates Rebates and Family Services Directory API (Application Programming Interface) and for working openly and collaboratively.

The Lab’s Technology Lead, Brenda Wallace, also won the Open Source People’s Choice award for her work with Whare Hauora, and an Open Source special award in recognition of the breadth and depth of her community commitment and open source contributions.

SmartStart wins Radiant Pioneer Award

SmartStart wins Radiant Pioneer Award SmartStart is a multi-award winning online platform making it easy for new and expectant parents to access services and information about the birth of their child. The Radiant Awards recognise excellence in planning, design, implementation and operation of national electronic identity schemes, applications and services. SmartStart received The Radiant Pioneer Award which recognises pioneering new uses or applications of smart technology in public sector identity schemes.

Read more about the award.

Award-winning He Tohu scoops accolades

He Tohu is a significant cultural exhibition of national importance to all New Zealanders. It celebrates and protects New Zealand’s precious constitutional documents, telling their stories and inspiring New Zealanders.

He Tohu is a permanent, free exhibition, led by Te Tari Taiwhenua in partnership with Māori and a collaboration between The National Library of New Zealand and Archives New Zealand, who are the statutory guardians of the taonga.

The documents are:

  • the 1835 He Whakaputanga o te Rangitiratanga o Nu Tireni – Declaration of Independence of the United Tribes of New Zealand;
  • 1840 Te Tiriti o Waitangi
  • the 1893 Women’s Suffrage Petition – Te Petihana Whakamana Poti Wahine.

The exhibition has won awards across many categories including architecture, communications, design, marketing and many others.

See some of the many awards, including the Public Relations Institute of New Zealand (PRINZ) Supreme Award.


SmartStart wins multiple awards

SmartStart is a multi-award-winning online platform making it easy for new and expectant parents to access services and information about the birth of their child. Parents can easily register their baby’s birth, find support and services in their area, update their benefit and Working for Families information and more – online, any time, on any device.

SmartStart was developed in collaboration with the Department of Internal Affairs, Ministry of Health, Ministry of Social Development, Inland Revenue, Plunket and the New Zealand College of Midwives.

  • IABC Silver Quill Award – Marketing, Advertising and Brand Communication category, SmartStart Communications team
  • GovInsider Asia Innovation Award – Best Citizen Engagement, SmartStart Communications team
  • IPANZ Public Sector Excellence Award – Achieving Collective Impact, Department of Internal Affairs, Ministry of Health, Ministry of Social Development, Inland Revenue
  • Best Design Awards Silver Pin – Public Good Award, SmartStart team, Catalyst
  • Australasia Chartered Institute of Procurement and Supply (CIPS) Award – Best Public Procurement Project, Department of Internal Affairs and Ministry of Social Development wins at Plain English Awards won the best website award at the Plain English Awards in November 2018, the second time Government Information Services has the won the award. makes it easier for people to find and use government information and services. The site brings together information from across government and NGOs and organises it under topics that people search for such as:

See all of’s awards.